Former PM Boris Johnson signs big money deal with high street bookie to front ad campaign during Euro 2024

FORMER PM Boris Johnson has landed a lucrative deal to star in Paddy Power’s ad campaign for this summer’s Euro 2024 football tournament.

The 59-year-old, who stood down as an MP last year, signed up for the gambling giant’s commercials, which are known to be edgy.

APBoris Johnson has landed a lucrative deal to star in Paddy Power’s ad campaign for the Euros[/caption]

AlamyBoJo signed up for the gambling giant’s commercials, which are known to be edgy[/caption]

Its recent ads have featured former England striker Peter Crouch and his model wife Abbey Clancy.

And sources say Boris will perform a cameo in an advert for the Euros, which start in Germany next month.

One told The Sun on Sunday: “Landing a character like Boris as part of their Euros campaign is a huge coup and Paddy Power bosses are super chuffed he decided to go for it.

“The brand is notorious for its comedy, tongue-in-cheek ads so they are planning a shoot to get everyone talking. Boris has a great sense of humour — and now he’s out of politics, he is up for having a bit of fun again. It was also a fruitful offer he couldn’t refuse.”

Boris has previously had a strict stance on gambling.

In January 2020, he led calls for football bosses to scrap a £750million deal selling FA Cup sponsorship rights to betting giants.

Last autumn, we revealed Boris turned down an offer to take part in ITV’s I’m A Celeb — a path taken by his former Health Secretary, Matt Hancock.

But since leaving office, the New York-born former MP for Uxbridge and South Ruislip in West London has racked up a string of money-spinning deals.

He earned £1.3million from six speaking gigs alone, has a rumoured £1million deal with the Daily Mail and a lucrative book contract with Harper Collins.

Last year, Boris was announced as a six-figure hire for GB News, but has yet to appear on screen on the channel.