The Justice Court set out for a more flexible way of reaching out to people across the board through a syndicated courtroom television series based on the Alternative Dispute Resolution procedure. In the actualization of this project, an array of marketing agencies had been asked to apply for the contract. Needless to say, selected online promotion agencies must strictly meet certain requirements.
A slight missing link in this requirement would cause for automatic disqualification. It’s no new thing that Nigeria has become a place where the practice of contractocracy– a government of contractors, by contractors, and for contractors, with contracts done in the name of people’s interest. However, The Justice Court seems to mean real business as it’s strictly and solely by meritocracy.
In the conflict of who will be next Titan for the contract AdHang met and surpassed all the needed requirements amidst many agencies. This marketing agency won the contract and was hired by The Justice Court crew to help the show on its awareness and brand positioning across Nigeria.
AdHang in time pass and in the recent has proven their impeccability, so it’s no doubt that they are pioneers in creating brand persona and they’ve built their portfolios in all social media presence.
After the agency had been awarded, the project had already commenced with immediate effect and with a limited timeframe. So in this regard the Chief Operating Officer, AdHang, Mr. Christian Okoye, said:
“AdHang team is glad to welcome The Justice Court to the family of brands the agency promotes online; awareness and brand positioning campaign for a program like this is natural to AdHang, being one of the agency’s core services. AdHang is tasked with getting as many people as possible to be aware and hooked to the program through different channels. Since the launch date of the project online, AdHang has been promoting, managing, and spreading the information about the TV Reality Show all over the internet. To ensure the program reaches its goals, different awareness strategies have been employed by the agency – from PR, internet banners to headlines, etc. “
Hence Nigerians can’t wait for the reality show to commence as they want an expeditious justice system that would proffer solution and vindication for them, particularly those who seek timely and amicable settlement of disputes between parties in all spheres for the interest of peace and equity. The courtroom reality series would also entertain and educate viewers on real-life legal matters typically encountered in everyday lives.